A BDR 1 executes and predefined cadence against an identified target list of SMB Technical Decision makers/Influencers, utilizing a standardized messaging strategy for a single product/solution in order to identify and qualify potential leads
Job Requirements
- Bachelor’s Degree required.
- Sales and/or marketing experience is preferred.
- Proficiency in English & Vietnamese.
- Fluency with basic productivity tools (Outlook, O365,Web Conferencing tools) and experience using CRM systems strongly preferred.
Job Description
- Executes structured multi-channel (call, email, social) outreach cadence, high volume 80+ daily.
- Targets predefined list of client or Accenture sourced prospects, including decision influencers, limited business decision makers.
- Delivers Client/Accenture defined reason for call talk track, designed for consistent repeatable execution.
- Focuses on Single offering specific to target audience.
- Qualification/Sales Stage – 0-10%: responsible for lead/opportunity generation, limited BANT or up to full BANT qualification.
- Produces Qualified lead/opportunity record in target CRM, may include scheduled meeting or other follow up expectation.
Preferred Qualifications
- Communication Skills – Strong written and verbal communications skills and use of professional business language.
- Sales Skills – Consistently executes core messaging strategy, can navigate to decision makers, and establish clear next steps.
- Industry Knowledge – Basic understanding target industry, able to deliver provided messaging on client solutions.
- Busines Operations – Able to accurately document call outcomes/notes, and record qualification criteria
Goal Metrics, KPIs, Success Measures, Key Interfaces
- Goal Metrics:
Qualified Leads, Appointments Set, Event Registrations, List Coverage/Cadence Completion.